县域会展人才培养模式创新的乡村振兴视角下文旅与产业双案例研究
Keywords:
乡村振兴；县域会展；人才培养模式；产教融合；GUIC协同；案例研究Abstract
随着乡村振兴战略的深入实施，会展经济作为赋能县域产业升级、塑造地方品牌、促进消费流通的重要引擎，其价值日益凸显。然而，专业人才的匮乏成为制约县域会展发展的核心瓶颈。传统会展人才培养模式主要面向大城市和大型展会，与县域“小而美、特而精”的会展需求存在错配。本文立足于乡村振兴的时代背景，深入剖析县域会展在文旅融合、特色产业领域发展的独特需求与人才困境。通过构建“多元协同、分层赋能、在地融合”的理论分析框架，并结合浙江省安吉县（文旅会展）、陕西省洛川县（特色产业会展）的典型案例进行深入剖析，旨在探索一套适配县域情境、具有可操作性的会展人才培养创新模式。研究表明，该模式强调政府引导、校地合作、产教联动与数字赋能，旨在培养“懂产业、通策划、善运营、能扎根”的复合型、应用型县域会展人才，为乡村振兴注入持续动能。
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